diff --git a/manifest.ts b/manifest.ts
index 2012c10..ce24df4 100644
--- a/manifest.ts
+++ b/manifest.ts
@@ -14,6 +14,8 @@ export const manifest: PluginManifest = {
 
   label: 'Email',
   summary: 'IMAP and Gmail accounts, synced locally and searchable offline',
+  /** the single biggest thing people move off Google. */
+  tags: ['Personal', 'Degoogling'],
   icon: 'Mail',
   color: '#38bdf8',