diff --git a/manifest.ts b/manifest.ts
index 9c2f02c..e9c2dab 100644
--- a/manifest.ts
+++ b/manifest.ts
@@ -12,10 +12,23 @@ export const manifest: PluginManifest = {
   version: '1.0.0',
   platform: '>=1.0.0',
 
-  label: 'Calendar',
+  /**
+   * What it is called in the store, in words that assume nothing.
+   *
+   * Not "Calendar", which is one of its two screens and undersells it; not "CalDAV" or "caldav", which
+   * are protocol names a person browsing has no reason to know. The convention across the store is that
+   * a plugin is named for what you get, not for how it works.
+   */
+  label: 'Contacts and Calendar',
   summary: 'Calendars and contacts on your own machine, synced to your phone over CalDAV and CardDAV.',
   color: '#ef4444',
 
+  /**
+   * Personal because that is what it holds; Degoogling because replacing Google Calendar and Google
+   * Contacts is the reason most people would install it.
+   */
+  tags: ['Personal', 'Degoogling'],
+
   /**
    * Two screens at URLs this plugin chose — `/calendar` and `/contacts`, not `/caldav/calendar`.
    *