diff --git a/src/workspaces/officerdev/src/apps/FileBrowser/FileBrowserApp/FileBrowserApp.tsx b/src/workspaces/officerdev/src/apps/FileBrowser/FileBrowserApp/FileBrowserApp.tsx
index 645e9e04..d84356c7 100644
--- a/src/workspaces/officerdev/src/apps/FileBrowser/FileBrowserApp/FileBrowserApp.tsx
+++ b/src/workspaces/officerdev/src/apps/FileBrowser/FileBrowserApp/FileBrowserApp.tsx
@@ -11,6 +11,8 @@ import { useFileBrowserApp } from './useFileBrowserApp';
 type FileBrowserAppProps = {
   basePath?: string;
   rootOverride?: string;
+  /** What the root crumb is called. Defaults to the base folder's own name. */
+  rootLabel?: string;
   /** Put the current folder in `?path=`. Opt-in — only the /files screen is guaranteed one browser. */
   urlPath?: boolean;
   /**
@@ -20,7 +22,7 @@ type FileBrowserAppProps = {
   panelId?: string;
 };
 
-export const FileBrowserApp = ({ basePath = '/', rootOverride, urlPath, panelId }: FileBrowserAppProps) => {
+export const FileBrowserApp = ({ basePath = '/', rootOverride, rootLabel, urlPath, panelId }: FileBrowserAppProps) => {
   const fileBrowserManager = useFileBrowserApp(basePath, rootOverride, urlPath, panelId);
   const { handleNavigate } = fileBrowserManager;
 
@@ -31,6 +33,7 @@ export const FileBrowserApp = ({ basePath = '/', rootOverride, urlPath, panelId
         path={fileBrowserManager.currentPath}
         onNavigate={handleNavigate}
         basePath={basePath}
+        rootLabel={rootLabel}
         hrefForPath={fileBrowserManager.hrefForPath}
       />
       <UploadProgress fileBrowserManager={fileBrowserManager} />
diff --git a/src/workspaces/officerdev/src/apps/FileBrowser/FileBrowserApp/components/Breadcrumb.tsx b/src/workspaces/officerdev/src/apps/FileBrowser/FileBrowserApp/components/Breadcrumb.tsx
index 2741a200..e3993bb5 100644
--- a/src/workspaces/officerdev/src/apps/FileBrowser/FileBrowserApp/components/Breadcrumb.tsx
+++ b/src/workspaces/officerdev/src/apps/FileBrowser/FileBrowserApp/components/Breadcrumb.tsx
@@ -5,6 +5,14 @@ type BreadcrumbProps = {
   path: string;
   onNavigate: (path: string) => void;
   basePath?: string;
+  /**
+   * What to call the root crumb.
+   *
+   * Defaults to the base folder's own name, which is right for `/files` and wrong for an embedder: a
+   * panel scoped to `<root>/media/originals` is called Media, and "originals" is an implementation
+   * detail of how that plugin lays out a directory. The person looking at it never chose that word.
+   */
+  rootLabel?: string;
   /**
    * Where a folder lives, when this browser owns the address bar. Given, the crumbs are real links and
    * cmd-click opens the folder in a new tab; absent (a dashboard panel, the widget) they stay buttons,
@@ -15,7 +23,7 @@ type BreadcrumbProps = {
   hrefForPath?: ((path: string) => { pathname: string; search: string }) | null;
 };
 
-export const Breadcrumb = ({ path, onNavigate, basePath = '/', hrefForPath }: BreadcrumbProps) => {
+export const Breadcrumb = ({ path, onNavigate, basePath = '/', hrefForPath, rootLabel }: BreadcrumbProps) => {
   const relativePath = basePath !== '/' && path.startsWith(basePath) ? path.slice(basePath.length) : path;
   const segments = relativePath.split('/').filter(Boolean);
 
@@ -35,7 +43,7 @@ export const Breadcrumb = ({ path, onNavigate, basePath = '/', hrefForPath }: Br
       <nav className="flex items-center gap-1 text-sm flex-wrap">
         <Crumb to={basePath} className="flex items-center gap-1 text-duck-teal cursor-pointer font-medium">
           <Home className="h-4 w-4" />
-          <span>{basePath === '/' ? 'home' : basePath.split('/').pop()}</span>
+          <span>{rootLabel ?? (basePath === '/' ? 'home' : basePath.split('/').pop())}</span>
         </Crumb>
 
         {segments.map((segment, i) => {