diff --git a/scripts/setup/machine-setup/lib/tailscale.sh b/scripts/setup/machine-setup/lib/tailscale.sh
index 53caa5a5..e619d1d4 100644
--- a/scripts/setup/machine-setup/lib/tailscale.sh
+++ b/scripts/setup/machine-setup/lib/tailscale.sh
@@ -62,14 +62,16 @@ tailscale_network_menu() {
   info "Which network should this machine join?"
   echo ""
   echo "     [1] set up your own network — offscale"
-  echo "         Your own coordination server, running on this machine. offscale"
-  echo "         changes nothing about how any of it works: it is headscale's"
-  echo "         open-source code, talking to stock Tailscale clients, exactly as"
-  echo "         they already do. Same protocol, same clients, same behaviour."
-  echo "         What it changes is the work — installing it, running it, keeping"
-  # TODO(pastilhas): name them. "a lot of goodies" is what every product says;
-  # two or three specifics are worth more than the sentence they replace.
-  echo "         it upgraded — and it brings [ goodies to be listed ] with it."
+  echo "         Your own coordination server, running on this machine. The"
+  echo "         protocol is Tailscale's and the server is headscale's"
+  echo "         open-source code — nothing about how machines find each other"
+  echo "         changes. On computers you use the stock Tailscale client; on"
+  echo "         iPhone, iPad and Android there is our own app, our own"
+  echo "         implementation of the same protocol."
+  echo "         What changes is the work: installing, running and upgrading it,"
+  # TODO(pastilhas): more of them. The mobile apps are one specific worth naming;
+  # two or three others would be worth more than any sentence about "extras".
+  echo "         and [ more goodies to be listed ]."
   echo ""
   echo "     [2] use a network you already run — headscale or offscale"
   echo "         You already have a coordination server somewhere. Point this"
@@ -111,19 +113,25 @@ tailscale_networks_help() {
   echo ""
   echo "  OFFSCALE"
   echo "     Our own distribution of headscale, which is to say: headscale."
-  echo "     The protocol is untouched and the code underneath is theirs. The"
-  echo "     server speaks the same thing headscale speaks, the clients are the"
-  echo "     stock Tailscale ones, and a machine on an offscale network behaves"
-  echo "     exactly as it would on either of the other two. There is no"
-  echo "     offscale protocol to be locked into, because there is no offscale"
-  echo "     protocol."
+  echo "     The protocol is untouched and the server is their open-source code,"
+  echo "     so a machine on an offscale network behaves exactly as it would on"
+  echo "     either of the other two. There is no offscale protocol to be locked"
+  echo "     into, because there is no offscale protocol."
   echo ""
-  echo "     What differs is everything around it. Running headscale yourself is"
-  echo "     a project: installing it, putting TLS in front of it, keeping it"
-  echo "     upgraded, and administering it through a config file and a CLI."
-  echo "     offscale makes that a step in a setup script instead, and adds"
-  # TODO(pastilhas): the specifics.
-  echo "     [ goodies to be listed ] on top."
+  echo "     On computers you use the stock Tailscale client, pointed at your"
+  echo "     own server. On iPhone, iPad and Android there is our own app — our"
+  echo "     implementation of the same protocol, rather than a wrapper around"
+  echo "     theirs. That one matters more than it sounds: getting the official"
+  echo "     mobile app to talk to a self-hosted server is the part of running"
+  echo "     headscale that people give up at. Desktop apps of our own are not"
+  echo "     there yet."
+  echo ""
+  echo "     What differs otherwise is everything around the server. Running"
+  echo "     headscale yourself is a project: installing it, putting TLS in"
+  echo "     front of it, keeping it upgraded, administering it through a config"
+  echo "     file and a CLI. offscale makes that a step in a setup script, and"
+  # TODO(pastilhas): the rest of the specifics.
+  echo "     adds [ more goodies to be listed ] on top."
   echo ""
   echo "  FOR OFFICER"
   echo "     Whichever you pick, the tailnet is what Officer treats as its"