diff --git a/web/SitePreview.tsx b/web/SitePreview.tsx
index 0db8cbd..8acea7d 100644
--- a/web/SitePreview.tsx
+++ b/web/SitePreview.tsx
@@ -45,6 +45,7 @@ export const SitePreview = ({
   path,
   theme,
   onDocument,
+  reloadToken,
 }: {
   port: number | null;
   /** The site path to show — `layout`, `about`, or `` for the front page. No leading slash. */
@@ -67,6 +68,17 @@ export const SitePreview = ({
    * document it was injected into.
    */
   onDocument?: (document: Document) => void | (() => void);
+  /**
+   * Change this to fetch the page again.
+   *
+   * The site renders from the database, so anything written there only appears when the document is
+   * requested anew. The admin cannot draw the change itself — it does not know how to render a page,
+   * and if it did it would be a second implementation of the one thing this preview exists to avoid.
+   *
+   * Remounts the frame rather than calling `contentWindow.location.reload()`. Both work while the frame
+   * is same-origin, and the remount is one mechanism that would still work if it ever were not.
+   */
+  reloadToken?: number;
 }) => {
   const client = useClient();
   /*
@@ -221,6 +233,9 @@ export const SitePreview = ({
               remove the attribute. This is the owner's own development server on this machine.
             */
             <iframe
+              // The key is what makes `reloadToken` reload: a new key is a new element, so the browser
+              // fetches the document again and `onLoad` runs, which re-injects the builder's chrome.
+              key={reloadToken ?? 0}
               ref={frame}
               // Applied on load as well as on change: the document is replaced on a reload, and the
               // properties go with it.
diff --git a/web/canvas.ts b/web/canvas.ts
index f943665..221713a 100644
--- a/web/canvas.ts
+++ b/web/canvas.ts
@@ -58,15 +58,17 @@ export function paintCanvas(document: Document, canvas: Canvas): () => void {
   root.querySelectorAll(`[${MARK}]`).forEach((node) => node.remove());
 
   /*
-    The page's own content is hidden rather than removed.
+    The site's EMPTY-PAGE placeholder, hidden while the builder draws its own controls in that space.
 
-    Removed, it would be gone until the frame reloaded — and the builder wants to put controls AROUND
-    what is there, not instead of it. Today the page is the empty placeholder and hiding it is the whole
-    effect; tomorrow, when a page has blocks, the same call leaves them visible and this hides nothing.
+    Found by its marker rather than by position. It was `firstElementChild`, which was right for exactly
+    as long as an empty page was the only page — the moment a page has a section, the first child IS
+    that section and hiding it would hide the thing being edited.
+
+    Hidden rather than removed, so the cleanup can simply put it back. A page whose last section is
+    deleted then shows it again without a reload.
   */
-  const placeholder = root.firstElementChild as HTMLElement | null;
-  const hadPlaceholder = Boolean(placeholder && !placeholder.hasAttribute(MARK));
-  if (hadPlaceholder && placeholder) placeholder.style.display = 'none';
+  const placeholder = root.querySelector<HTMLElement>('[data-page-empty]');
+  if (placeholder) placeholder.style.display = 'none';
 
   const zone = document.createElement('div');
   zone.setAttribute(MARK, 'add-section');
@@ -104,6 +106,6 @@ export function paintCanvas(document: Document, canvas: Canvas): () => void {
   return () => {
     button.removeEventListener('click', canvas.onAddSection);
     zone.remove();
-    if (hadPlaceholder && placeholder) placeholder.style.display = '';
+    if (placeholder) placeholder.style.display = '';
   };
 }
diff --git a/web/sections/AddSectionDialog.tsx b/web/sections/AddSectionDialog.tsx
new file mode 100644
index 0000000..7d0ed82
--- /dev/null
+++ b/web/sections/AddSectionDialog.tsx
@@ -0,0 +1,121 @@
+import { useEffect, useState } from 'react';
+import { Columns2, Loader2, Square } from 'lucide-react';
+import { Button } from '@/components/ui/button';
+import { Input } from '@/components/ui/input';
+import { Dialog, DialogContent, DialogFooter, DialogHeader, DialogTitle } from '@/components/ui/dialog';
+
+export type SectionLayout = 'one' | 'two';
+
+/**
+ * The layouts, drawn rather than named.
+ *
+ * "One column" and "Two columns" are words for a shape, and a shape is faster to recognise than to
+ * read. The words stay underneath for anybody the picture does not reach.
+ *
+ * This list and the site's own are two copies of the same fact — the database has it as a check
+ * constraint and PageSection.tsx has it as a branch. A layout offered here that the site cannot draw
+ * would render as nothing, so adding one means all three.
+ */
+const LAYOUTS: { value: SectionLayout; label: string; Icon: typeof Square; columns: number }[] = [
+  { value: 'one', label: 'One column', Icon: Square, columns: 1 },
+  { value: 'two', label: 'Two columns', Icon: Columns2, columns: 2 },
+];
+
+/**
+ * Naming a section and choosing its shape, before it exists.
+ *
+ * ── Why a name is asked for and not generated ──
+ *
+ * The name is never rendered on the site. It exists so a page of eight bands is navigable, and
+ * "Section 4" tells nobody anything — which is precisely the state a generated name would leave every
+ * page in. Asked once, at the only moment somebody knows what they are about to build.
+ */
+export const AddSectionDialog = ({
+  open,
+  busy,
+  onCancel,
+  onCreate,
+}: {
+  open: boolean;
+  busy: boolean;
+  onCancel: () => void;
+  onCreate: (values: { name: string; layout: SectionLayout }) => void;
+}) => {
+  const [name, setName] = useState('');
+  const [layout, setLayout] = useState<SectionLayout>('one');
+
+  // Fresh every time it opens. A dialog that remembers the last thing somebody typed and abandoned is
+  // a dialog that quietly suggests they meant it.
+  useEffect(() => {
+    if (open) {
+      setName('');
+      setLayout('one');
+    }
+  }, [open]);
+
+  const create = () => {
+    const trimmed = name.trim();
+    if (!trimmed || busy) return;
+    onCreate({ name: trimmed, layout });
+  };
+
+  return (
+    <Dialog open={open} onOpenChange={(next) => !next && onCancel()}>
+      <DialogContent className="sm:max-w-md">
+        <DialogHeader>
+          <DialogTitle>Add a section</DialogTitle>
+        </DialogHeader>
+
+        <div className="flex flex-col gap-4">
+          <div className="flex flex-col gap-1.5">
+            <label className="text-xs text-muted-foreground">Section name</label>
+            <Input
+              autoFocus
+              value={name}
+              placeholder="Intro"
+              onChange={(event) => setName(event.currentTarget.value)}
+              // Enter creates, because a two-field form is one somebody expects to finish from the
+              // keyboard. Guarded by the same check the button uses.
+              onKeyDown={(event) => event.key === 'Enter' && create()}
+            />
+            <span className="text-[10px] text-muted-foreground">
+              For you, not for the site. It never appears on the page.
+            </span>
+          </div>
+
+          <div className="flex flex-col gap-1.5">
+            <label className="text-xs text-muted-foreground">Layout</label>
+            <div className="grid grid-cols-2 gap-2">
+              {LAYOUTS.map(({ value, label, Icon, columns }) => (
+                <button
+                  key={value}
+                  type="button"
+                  onClick={() => setLayout(value)}
+                  className={`flex flex-col items-center gap-2 rounded-lg border p-4 transition-colors ${
+                    layout === value ? 'border-primary bg-muted' : 'border-border hover:bg-muted/50'
+                  }`}
+                >
+                  <Icon className="size-6 text-muted-foreground" />
+                  <span className="text-xs">{label}</span>
+                  <span className="sr-only">{columns} column preview</span>
+                </button>
+              ))}
+            </div>
+          </div>
+        </div>
+
+        <DialogFooter>
+          <Button variant="ghost" onClick={onCancel} disabled={busy}>
+            Cancel
+          </Button>
+          {/* Dead without a name. The server refuses an empty one, and a button that fires a request
+              only to show an error is a slower way of saying what the button could have said. */}
+          <Button onClick={create} disabled={!name.trim() || busy}>
+            {busy && <Loader2 className="size-3.5 animate-spin" />}
+            Create section
+          </Button>
+        </DialogFooter>
+      </DialogContent>
+    </Dialog>
+  );
+};
diff --git a/web/sections/PageBuilderPanel.tsx b/web/sections/PageBuilderPanel.tsx
index d977907..dca69ac 100644
--- a/web/sections/PageBuilderPanel.tsx
+++ b/web/sections/PageBuilderPanel.tsx
@@ -4,6 +4,7 @@ import { useClient } from 'hooks/useClient';
 import { readableError } from '../errors';
 import { SitePreview, useDevPort } from '../SitePreview';
 import { paintCanvas } from '../canvas';
+import { AddSectionDialog, type SectionLayout } from './AddSectionDialog';
 import { usePages, type Page } from '../usePages';
 
 /**
@@ -33,8 +34,16 @@ export const PageBuilderPanel = () => {
   const { pages, announce } = usePages();
 
   const [error, setError] = useState<string | null>(null);
-  /** Proof the frame is talking back. Replaced by the section picker once there are sections to pick. */
-  const [asked, setAsked] = useState(0);
+  const [adding, setAdding] = useState(false);
+  const [creating, setCreating] = useState(false);
+  /*
+    Bumped after a write, and passed to SitePreview to remount the frame.
+
+    The page is rendered by the SITE, from the database, so a new section only appears when the document
+    is fetched again. Nothing else can show it: the admin does not know how to draw a section, and if it
+    did it would be drawing a second implementation of the page.
+  */
+  const [rendered, setRendered] = useState(0);
 
   /*
     The builder's chrome, painted into the rendered page.
@@ -43,10 +52,26 @@ export const PageBuilderPanel = () => {
     be a new injection each render.
   */
   const onDocument = useCallback(
-    (frameDocument: Document) => paintCanvas(frameDocument, { onAddSection: () => setAsked((n) => n + 1) }),
+    (frameDocument: Document) => paintCanvas(frameDocument, { onAddSection: () => setAdding(true) }),
     [],
   );
 
+  const createSection = async (values: { name: string; layout: SectionLayout }) => {
+    if (!page) return;
+    setCreating(true);
+    setError(null);
+    try {
+      await clientRef.current.post(`/fofos-admin/pages/${page.id}/sections`, values);
+      setAdding(false);
+      // The site has to re-render for the new band to exist. See `rendered` above.
+      setRendered((n) => n + 1);
+    } catch (failure) {
+      setError(readableError(failure));
+    } finally {
+      setCreating(false);
+    }
+  };
+
   /*
     The list, if nobody has announced it yet.
 
@@ -82,22 +107,14 @@ export const PageBuilderPanel = () => {
 
       {/* The real page, at its own address, with the builder's own controls drawn inside it. `path`
           has no leading slash — Home's is the empty string, which the proxy resolves to the root. */}
-      <SitePreview port={devPort} path={page.slug} onDocument={onDocument} />
+      <SitePreview port={devPort} path={page.slug} onDocument={onDocument} reloadToken={rendered} />
 
-      {/*
-        The other end of the wire.
-
-        Temporary, and it earns its place until the section picker exists: it is the only visible proof
-        that a button drawn inside the rendered page reaches React out here. When there are sections to
-        choose, this becomes the chooser.
-      */}
-      <div className="shrink-0 rounded-lg border border-dashed border-border p-3 text-center">
-        <p className="text-xs text-muted-foreground">
-          {asked === 0
-            ? 'Press Add section on the page.'
-            : `Add section pressed ${asked} time${asked === 1 ? '' : 's'} — the page is talking to the panel.`}
-        </p>
-      </div>
+      <AddSectionDialog
+        open={adding}
+        busy={creating}
+        onCancel={() => setAdding(false)}
+        onCreate={(values) => void createSection(values)}
+      />
     </div>
   );
 };