diff --git a/web/OverlayEditor.tsx b/web/OverlayEditor.tsx
new file mode 100644
index 0000000..3c34401
--- /dev/null
+++ b/web/OverlayEditor.tsx
@@ -0,0 +1,181 @@
+import { useRef } from 'react';
+import { Plus, Trash2 } from 'lucide-react';
+import { Button } from '@/components/ui/button';
+import { Input } from '@/components/ui/input';
+
+/**
+ * Text laid over a picture, positioned by dragging it.
+ *
+ * ── Why it is drawn on the picture rather than listed beside it ──
+ *
+ * The thing being decided is where a line of text sits on a photograph, and that is not a decision
+ * anybody can make from two number fields. The editor is the picture with the text on it, at the shape
+ * the page uses, so what is arranged is what is published.
+ *
+ * ── Everything is relative, and has to be ──
+ *
+ * `x` and `y` are percentages of the picture, so a position means the same thing on a phone and a
+ * desktop. `size` is a percentage of the picture's WIDTH rather than pixels, for the same reason: a
+ * headline set at 40px is a headline on a laptop and a caption on a large screen.
+ *
+ * The preview renders that with container query units — `cqw` — against the box, which is exactly what
+ * the percentage means. The page will do the same, so the two cannot drift.
+ */
+
+export type Overlay = {
+  text: string;
+  /** Percent of the picture. The text's own anchor corner, per `align`. */
+  x: number;
+  y: number;
+  /** Percent of the picture's width. */
+  size: number;
+  color: string;
+  align: 'left' | 'center' | 'right';
+};
+
+export const emptyOverlay = (): Overlay => ({ text: '', x: 10, y: 70, size: 4, color: '#ffffff', align: 'left' });
+
+export const OverlayEditor = ({
+  overlays,
+  onChange,
+  children,
+}: {
+  overlays: Overlay[];
+  onChange: (overlays: Overlay[]) => void;
+  /** The picture. Rendered underneath, at whatever shape its own slot decides. */
+  children: React.ReactNode;
+}) => {
+  const box = useRef<HTMLDivElement | null>(null);
+  const dragging = useRef<{ index: number; dx: number; dy: number } | null>(null);
+
+  const update = (index: number, patch: Partial<Overlay>) =>
+    onChange(overlays.map((overlay, i) => (i === index ? { ...overlay, ...patch } : overlay)));
+
+  const onPointerDown = (event: React.PointerEvent, index: number) => {
+    const rect = box.current?.getBoundingClientRect();
+    if (!rect) return;
+    event.preventDefault();
+    event.stopPropagation();
+    (event.target as Element).setPointerCapture?.(event.pointerId);
+    // The grab offset, so the text does not jump its own corner under the cursor on the first move.
+    dragging.current = {
+      index,
+      dx: ((event.clientX - rect.left) / rect.width) * 100 - overlays[index]!.x,
+      dy: ((event.clientY - rect.top) / rect.height) * 100 - overlays[index]!.y,
+    };
+  };
+
+  const onPointerMove = (event: React.PointerEvent) => {
+    const drag = dragging.current;
+    const rect = box.current?.getBoundingClientRect();
+    if (!drag || !rect) return;
+    update(drag.index, {
+      x: Math.min(100, Math.max(0, ((event.clientX - rect.left) / rect.width) * 100 - drag.dx)),
+      y: Math.min(100, Math.max(0, ((event.clientY - rect.top) / rect.height) * 100 - drag.dy)),
+    });
+  };
+
+  return (
+    <div className="flex flex-col gap-3">
+      {/*
+        `@container` so the overlays can be sized in `cqw` — a percentage of THIS box rather than of the
+        viewport. The picture is the thing text should scale with, and the panel is not the page width.
+      */}
+      <div ref={box} className="@container relative" onPointerMove={onPointerMove} onPointerUp={() => (dragging.current = null)}>
+        {children}
+
+        {overlays.map((overlay, index) => (
+          <div
+            key={index}
+            onPointerDown={(event) => onPointerDown(event, index)}
+            className="absolute cursor-grab touch-none select-none whitespace-pre-wrap active:cursor-grabbing"
+            style={{
+              left: `${overlay.x}%`,
+              top: `${overlay.y}%`,
+              // The anchor follows the alignment, so a right-aligned block grows leftwards from where
+              // it was put rather than sliding out of the picture.
+              transform: overlay.align === 'right' ? 'translateX(-100%)' : overlay.align === 'center' ? 'translateX(-50%)' : undefined,
+              fontSize: `${overlay.size}cqw`,
+              color: overlay.color,
+              textAlign: overlay.align,
+              lineHeight: 1.15,
+              // Only so the text stays readable while it is being placed over a busy photograph. The
+              // page draws it without one — this is scaffolding, not styling.
+              textShadow: '0 1px 3px rgba(0,0,0,.45)',
+            }}
+          >
+            {overlay.text || 'Text'}
+          </div>
+        ))}
+      </div>
+
+      {/* The controls, under the picture rather than floating over it. Two blocks means two rows, and a
+          popover per block would hide the thing being compared. */}
+      <div className="flex flex-col gap-2">
+        {overlays.map((overlay, index) => (
+          <div key={index} className="flex items-center gap-2 rounded-md border border-border p-2">
+            <Input
+              value={overlay.text}
+              placeholder="Text"
+              className="min-w-0 flex-1"
+              onChange={(event) => update(index, { text: event.currentTarget.value })}
+            />
+
+            {/* Size as a number the person can reason about — 4 means "a twenty-fifth of the picture
+                wide" is not a thought anybody has, so it is presented as a plain step. */}
+            <div className="flex shrink-0 items-center gap-1">
+              <Button size="sm" variant="outline" className="size-7 p-0" onClick={() => update(index, { size: Math.max(0.5, Math.round((overlay.size - 0.5) * 10) / 10) })}>
+                −
+              </Button>
+              <span className="w-8 text-center text-xs tabular-nums text-muted-foreground">{overlay.size}</span>
+              <Button size="sm" variant="outline" className="size-7 p-0" onClick={() => update(index, { size: Math.min(20, Math.round((overlay.size + 0.5) * 10) / 10) })}>
+                +
+              </Button>
+            </div>
+
+            <select
+              value={overlay.align}
+              onChange={(event) => update(index, { align: event.currentTarget.value as Overlay['align'] })}
+              className="h-8 shrink-0 rounded-md border border-input bg-transparent px-2 text-xs"
+            >
+              <option value="left">Left</option>
+              <option value="center">Centre</option>
+              <option value="right">Right</option>
+            </select>
+
+            {/* A native colour input: it is the one control every platform already knows how to draw,
+                and a hand-rolled picker here would be worse on every one of them. */}
+            <input
+              type="color"
+              value={overlay.color}
+              onChange={(event) => update(index, { color: event.currentTarget.value })}
+              className="size-8 shrink-0 cursor-pointer rounded border border-input bg-transparent p-0.5"
+              title="Colour"
+            />
+
+            <Button
+              size="sm"
+              variant="ghost"
+              className="size-7 shrink-0 p-0 text-muted-foreground hover:text-destructive"
+              onClick={() => onChange(overlays.filter((_, i) => i !== index))}
+              title="Remove"
+            >
+              <Trash2 className="size-3.5" />
+            </Button>
+          </div>
+        ))}
+
+        <Button
+          size="sm"
+          variant="outline"
+          className="self-start"
+          onClick={() => onChange([...overlays, emptyOverlay()])}
+          disabled={overlays.length >= 8}
+        >
+          <Plus className="size-3.5" />
+          Add text
+        </Button>
+      </div>
+    </div>
+  );
+};
diff --git a/web/sections/AboutPanel.tsx b/web/sections/AboutPanel.tsx
index 6846c9f..5806bf6 100644
--- a/web/sections/AboutPanel.tsx
+++ b/web/sections/AboutPanel.tsx
@@ -7,6 +7,7 @@ import { readableError } from '../errors';
 import { useFlash } from '../useFlash';
 import { RichText } from '../RichText';
 import { MediaField } from '../MediaField';
+import { OverlayEditor, type Overlay } from '../OverlayEditor';
 import { useSaveTarget } from '../SaveTarget';
 
 /**
@@ -40,7 +41,14 @@ import { useSaveTarget } from '../SaveTarget';
  */
 
 type About = {
-  header: { url: string | null; crop: string | null; fit: string | null; phrase: string | null };
+  header: {
+    url: string | null;
+    crop: string | null;
+    fit: string | null;
+    phrase: string | null;
+    /** Text laid over the picture — the wireframe's two blocks. */
+    overlays: Overlay[];
+  };
   about_text: string | null;
   product_video_url: string | null;
   product_text: string | null;
@@ -56,6 +64,7 @@ export const AboutPanel = () => {
   const [headerUrl, setHeaderUrl] = useState('');
   const [phrase, setPhrase] = useState('');
   const [headerCrop, setHeaderCrop] = useState<string | null>(null);
+  const [overlays, setOverlays] = useState<Overlay[]>([]);
   const [aboutText, setAboutText] = useState('');
   const [productVideo, setProductVideo] = useState('');
   const [productText, setProductText] = useState('');
@@ -69,6 +78,7 @@ export const AboutPanel = () => {
     setAbout(data);
     setHeaderUrl(data.header.url ?? '');
     setHeaderCrop(data.header.crop);
+    setOverlays(data.header.overlays ?? []);
     setPhrase(data.header.phrase ?? '');
     setAboutText(data.about_text ?? '');
     setProductVideo(data.product_video_url ?? '');
@@ -95,6 +105,7 @@ export const AboutPanel = () => {
   const edited = {
     header_url: orNull(headerUrl),
     header_crop: headerCrop,
+    header_overlays: overlays,
     header_phrase: orNull(phrase),
     about_text: orNull(aboutText),
     product_video_url: orNull(productVideo),
@@ -105,6 +116,7 @@ export const AboutPanel = () => {
   const stored = about && {
     header_url: about.header.url,
     header_crop: about.header.crop,
+    header_overlays: about.header.overlays ?? [],
     header_phrase: about.header.phrase,
     about_text: about.about_text,
     product_video_url: about.product_video_url,
@@ -148,19 +160,23 @@ export const AboutPanel = () => {
         {/* 21/9 because that is what the page uses — `aspect-[21/9]` in about/partials.tsx. The two
             have to agree or the admin shows a shape the site does not have, which is worse than showing
             no shape at all: it looks decided. */}
-        <MediaField
-          value={headerUrl || null}
-          onChange={(path) => {
-            setHeaderUrl(path ?? '');
-            // A framing belongs to the picture it was made for. Keeping it across a change would apply
-            // one photograph's decision to another one's composition.
-            setHeaderCrop(null);
-          }}
-          crop={headerCrop}
-          onCropChange={setHeaderCrop}
-          aspect="21/9"
-          label="header photograph"
-        />
+        {/* The picture is the editor's canvas: the overlays are positioned against the same box the
+            page draws, so what is arranged here is what is published. */}
+        <OverlayEditor overlays={overlays} onChange={setOverlays}>
+          <MediaField
+            value={headerUrl || null}
+            onChange={(path) => {
+              setHeaderUrl(path ?? '');
+              // A framing belongs to the picture it was made for. Keeping it across a change would
+              // apply one photograph's decision to another one's composition.
+              setHeaderCrop(null);
+            }}
+            crop={headerCrop}
+            onCropChange={setHeaderCrop}
+            aspect="21/9"
+            label="header photograph"
+          />
+        </OverlayEditor>
 
         <div className="flex flex-col gap-1">
           <label className="text-xs text-muted-foreground">Phrase</label>