diff --git a/web/sections/PageBuilderPanel.tsx b/web/sections/PageBuilderPanel.tsx
index 0328599..57b2178 100644
--- a/web/sections/PageBuilderPanel.tsx
+++ b/web/sections/PageBuilderPanel.tsx
@@ -44,8 +44,12 @@ const PLACES_ONLY: string[] = [
   'collections',
   'pieces',
   'collabs',
-  // The subject blocks hold nothing either: what they draw is the row the URL names.
-  'subject-cover',
+  /*
+    The subject blocks hold nothing either: what they draw is the row the URL names.
+
+    `subject-cover` is the exception and stays OUT of this list — it holds a `ratio`, which is a real
+    stored value and needs a settings panel to set it. Everything else here genuinely holds nothing.
+  */
   'subject-title',
   'subject-description',
   'subject-specs',
@@ -820,6 +824,38 @@ export const PageBuilderPanel = () => {
             </div>
           )}
 
+          {/*
+            The lead photograph gets Shape, and only Shape.
+
+            The same framing the media block has had since it existed — a template wanting a letterbox
+            lead had no way to ask for one. Not the rest of that block's controls: there is no file to
+            choose, because the picture is the carousel's first item, and no crop to set, because the
+            crop belongs to the carousel item and two crops for one placement is two answers able to
+            disagree.
+          */}
+          {block.kind === 'subject-cover' && (
+            <div className="mt-3 flex flex-col gap-1">
+              <label className="text-xs">Shape</label>
+              <select
+                value={shapeOf({ content: { url: 'x.png', ratio: block.content?.ratio } }) ?? ''}
+                onChange={(event) => {
+                  const chosen = SHAPES.find((one) => one.value === event.currentTarget.value);
+                  void handlersRef.current.setContent(block, {
+                    ...block.content,
+                    ratio: chosen?.ratio ?? undefined,
+                  });
+                }}
+                className="h-8 rounded-md border border-input bg-transparent px-2 text-xs"
+              >
+                {SHAPES.map((one) => (
+                  <option key={one.value || 'own'} value={one.value}>
+                    {one.label}
+                  </option>
+                ))}
+              </select>
+            </div>
+          )}
+
           {(block.kind === 'media' || block.kind === 'video') && (
             <div className="flex flex-col gap-3">
               {/*